Not-For-Profit By Ken Tysiac Journal of Accountantcy

Great events have become an important tool for not-for-profits in recent years in their quest to raise funds to support their missions. Because competition for donors' dollars is fierce, not-for-profits are finding that they need to do more than just ask for funds. To attract donations, they create value for donors in the form of events and perks, explore partnerships with for-profits, use technology to explore new avenues for fundraising, tell their story in an engaging way—and, of course, thank donors appropriately. -

Many businesses are willing to contribute gifts-in-kind or funds to a good cause, but not-for-profits need to be aware of regulations so they won't owe unrelated business income tax, or UBIT. Not-for-profits also need to choose the right partner to avoid reputational risk and structure the agreement to avoid liability. 

See more at: www.journalofaccountancy.com/issues/2016/jul/creative-fundraising-ideas.html#sthash.tQH8iJK1.dpuf